Who clicks on online ads?
Who clicks on online ads? And do they really work At the outset, let me clarify that this break from a COVID-themed blog does not mean pandemic fatigue on my part. I am religiously (for want of a better word) adhering to mask wearing, physical distancing and the occasional self-quarantine. We still have some way to go before we can afford to lower our guard. I decided to explore this topic because it has been bothering me for a really long time. Maybe it’s just me, but I have rarely ever clicked through an online ad. I am not even referring to the generic banner ads, but the “targeted” ones displayed for our consumption by the devious folks at Google and Facebook. I am thinking, ads for cheap flights that keep popping up, after you’ve made a flight booking. When I see such ads, my train of thought goes something like this: Dude, I just booked one! I won’t be needing another for a while. Besides, if I needed to book flights every week, you can be sure that I am n...